Reservations
Booking actions tracked from ad click through to confirmed reservation.
1,284
tracked bookings
POINTBLANKNo Hype. Just Hustle.
Restaurant & Hospitality Marketing
Turn Google & Social Ads Into More Reservations.
Pointblank helps restaurants turn local demand into measurable bookings, calls and visits — so you can see what your marketing actually puts back into the business.
500%Increase in bookings
Google Ads • Meta Ads • Local Search • Reservation Tracking • Call Tracking
Restaurant performance
Last 90 days
- Bookings+512%1,284
- Phone calls+188%417
- Tracked visits+143%2,930
- Cost per reservation-61%$6.42
- Attributed revenue+498%$176,540
Sample dashboard layout. Metrics populate from your ad platforms, reservation system and call tracking. Client data connection
- +500%
- Increase in bookings
- Tracked
- Reservations
- Tracked
- Calls
- Tracked
- Visits
Outcomes over vanity metrics
Likes Don't Fill Tables.
A screenshot of engagement doesn't cover payroll. Pointblank builds campaigns around the things your business actually runs on: covers booked, phones ringing, people walking through the door and revenue you can trace back to a specific campaign. Everything else is a diagnostic, not a result.
Traditional restaurant agency
Pointblank
- Reach▸Reservations
- Clicks▸Calls
- Engagement▸Visits
- Monthly report▸Real attribution
- Impressions▸Cost per reservation
- Follower growth▸Booking revenue
Local Tourism + Hospitality Case Study
500% More Bookings.
Pointblank rebuilt search, social and local presence for a tourism-driven hospitality operator — then instrumented the funnel so every reservation action, phone call and tracked visit rolled up to the campaign that produced it. Bookings grew while cost per reservation fell.
Calls
Tracked phone numbers tie every inbound call back to the campaign that caused it.
417
tracked calls
Visits
Direction requests and store-visit signals show demand that never books online.
2,930
tracked visits
Reserved for verified campaign detail
Client logoCampaign datesAd spendCPARevenueROASAdditional performance stats
Real ad creative
Don't Take Our Word for It. See the Campaigns.
Every asset below is labelled with the campaign type, the angle it tests and the result it produced. Swap in your own approved creative and performance numbers as campaigns ship.
Sponsored
Book a Table Tonight | Downtown Dining
www.yourrestaurant.com/reservations
Live availability for tonight. Reserve in under 30 seconds — walk-ins welcome at the bar.
Reserve NowCallDirectionsMenu
Google Search
High-intent local keywords
Search ad served to people actively looking for a table tonight, with reservation and call extensions.
$6.42 cost per reservationAsset slot
Meta Image Ad
Signature dish close-up
Food-forward creative built for the feed, paired with a one-tap booking CTA.
2.9% CTRAsset slot
Meta Video Ad
Friday night atmosphere
Short vertical cut showing the room filling up — sells the night, not the menu.
38% 15s view rateAsset slot
Retargeting
Abandoned booking recovery
Reaches people who visited the reservation page but never confirmed a table.
4.1x return on ad spendAsset slot
Instagram Reel
Behind the pass
Native-feeling vertical video that earns attention before asking for the booking.
Lowest cost per bookingAsset slot
Promotion / Event
Slow-night offer
Time-boxed offer pushed only on the days and hours with open tables.
+212% Tuesday coversAsset slot
The system
How We Turn Hungry People Into Reservations.
Five stages, run as one loop. Nothing gets scaled until it is tracked, and nothing stays live if it doesn't produce bookings.
Get Found
- Google Search
- Google Maps
- SEO
- Local search
Create Demand
- Reels
- Video
Convert
- Website
- Landing page
- Reservation platform
- Phone calls
- Directions
Track
- Reservations
- Calls
- Visits
- Cost per acquisition
- Booking revenue
Optimize
- Keywords
- Audiences
- Creative
- Offers
- Locations
- Days / times
Illustrative estimate
What Are Empty Tables Costing You?
Move the sliders to see what a handful of extra reservations per week would be worth at your average party size and guest spend. These are illustrative estimates only — not a forecast, projection or guarantee of results.
2.5 people
$55
25
Estimated incremental revenue
Weekly$3,438
Monthly$14,884
Annualized$178,750
Illustrative estimate only. Calculated as party size × spend per guest × additional reservations. Actual results depend on your market, capacity, pricing, offer and operations.
Demand where you need it
You Probably Don't Need More Customers Every Night.
You Need More Customers When Your Tables Aren't Full.
We build campaigns against your actual occupancy — by daypart, by day of week, by season — instead of spraying budget across a week that's already booked out.
Monday–Thursday
Fill the four nights that decide your month.
Lunch
Capture the 11am–2pm radius around your door.
Happy Hour
Own the after-work window before somebody else does.
Weekend Brunch
High-margin covers, highly searched, easy to win.
Late Night
Reach people already out and deciding where next.
Private Dining
Higher-value inquiries from groups and corporates.
Events
Push ticketed nights, tastings and holidays on a timeline.
Tourism Seasons
Turn seasonal visitor demand into booked tables.
Search intent
Be There When Someone Asks Google: “Where Should We Eat?”
Search is the only channel where the customer tells you exactly what they want, where they want it and when. We buy those moments — the “near me”, “open tonight”, “book a table” searches — and route them straight into a reservation, a call or directions. No brand awareness detour.
best restaurants near me
- best restaurants near me
- italian restaurant [city]
- restaurants open tonight
- date night restaurant
- best brunch [city]
- private dining [city]
- restaurants near [attraction]
Illustrative search examples. Your real keyword set comes out of the audit.
Demand creation
Nobody Searches for a Restaurant They Don't Know Exists.
Instagram and Facebook are where the craving starts. We use food, atmosphere and experience-led creative to build demand in your radius, then let search and retargeting close it. Six angles, tested continuously.
Food
The dish people screenshot and send to a friend.
People
Real guests, real tables, real Friday night energy.
Video slotPlace
Room, patio, bar, open kitchen — the space itself sells.
Moment
Anniversary, promotion, first date, last-minute plan.
Video slotStory
The chef, the family, the 30-year-old recipe.
Offer
A reason to come this Tuesday instead of some Tuesday.
Video slotCreative strategy
People Don't Buy Dinner From an Ad.
They Buy the Night They Imagine Having.
Creative is the biggest lever in restaurant advertising. We build against six distinct angles so performance never depends on one lucky asset.
01
The Food
Texture, steam, the pour. Appetite does the persuading.
02
The People
Faces and tables full. Social proof without a testimonial.
03
The Place
Light, music, the seat they want to be sitting in.
04
The Moment
The occasion they're already trying to plan.
05
The Story
Why your room exists — and why it isn't interchangeable.
06
The Offer
The nudge that turns 'someday' into a booking today.
Attribution
Finally Know What Your Marketing Is Doing.
Most restaurant reporting stops at clicks and impressions. We instrument the customer actions instead — bookings, calls, direction requests, event inquiries — and tie each one back to the campaign that caused it.
- 1
Google / Facebook / Instagram
Paid demand sources
- 2
Ad click
Tagged with campaign, creative and keyword
- 3
Website / landing page
Session stitched to the click ID
- 4
Reservation · Call · Visit · Event inquiry
The action that matters
- 5
Campaign attribution
Action mapped back to the source
- 6
ROI
Cost per reservation and booking revenue
Reservation data
Your Reservation System Should Talk to Your Marketing.
Booking data is the scoreboard. During the audit we review which platform you use and what data can be shared — we don't claim any specific integration until it's confirmed for your setup.
Reservation platformLogo placeholder
Reservation platformLogo placeholder
Reservation platformLogo placeholder
Waitlist toolLogo placeholder
Events / inquiriesLogo placeholder
Point of saleLogo placeholder
Reporting
The Numbers We'd Rather Show You.
Ad spend
$—
Placeholder
Reservations
—
Placeholder
Phone calls
—
Placeholder
Tracked visits
—
Placeholder
Cost per reservation
$—
Placeholder
Est. booking revenue
$—
Placeholder
ROAS
—x
Placeholder
Reporting cadence
Live
Dashboard access
“Yes, we track impressions, clicks and engagement too. They're just not the reason you're advertising.”
Local search
Own More of the Local Search.
Paid gets you there today. Local search keeps you there. We work your Google Business Profile, map presence and on-site content so you show up more than once on the screen that decides where people eat.
01Google Maps
02Local pack
03Organic rankings
04“Near me” searches
05Menu searches
06Neighbourhood searches
07Tourism searches
Tourism & attractions
Turn Visitors Into Customers Before They Even Arrive.
Visitor decisions get made days before the trip and metres from the attraction. We target both moments.
Trip planning
Reach visitors while the itinerary is still open.
Hotels
Be the recommendation near where they're sleeping.
Attractions
Own the radius around the thing they came to see.
Events
Festivals, games and shows create predictable spikes.
Conventions
Group dining demand with dates you can plan against.
Seasonality
Spend up in season, hold back when it's dead.
Destination searches
“Where to eat in [city]” — before they land.
Operators, not marketers
Hear It From the People Running the Business.
Video testimonials, quotes and client marks drop into the slots below once approved.
“Testimonial quote placeholder — operator name, role and restaurant added once approved.”
Restaurant logoVideo embed
“Testimonial quote placeholder — operator name, role and restaurant added once approved.”
Restaurant logoVideo embed
“Testimonial quote placeholder — operator name, role and restaurant added once approved.”
Restaurant logoVideo embed
Free revenue audit
Find Out Where Your Restaurant Is Leaving Reservations on the Table.
A working review of your demand engine — not a sales deck. We look at what's running, what's tracked, what's leaking, and where the fastest booked covers are hiding.
- ✓Google Ads
- ✓Meta Ads
- ✓Google Business Profile
- ✓SEO / local search
- ✓Website & reservation funnel
- ✓Tracking & attribution
- ✓Creative
- ✓Competitors
Restaurant
Marketing
Bookings
Contact
No Hype. Just Hustle.
More Reservations. More Calls. More Customers.
And Proof of Where They Came From.
Let's find out how much more demand your restaurant could capture.