Reservations
Booking actions tracked from ad click through to confirmed reservation.
1,284
tracked bookings
POINTBLANKNo Hype. Just Hustle.
Restaurant & Hospitality Marketing
Turn Google & Social Ads Into More Reservations.
Pointblank helps restaurants turn local demand into measurable bookings, calls and visits — so you can see what your marketing actually puts back into the business.
500%Increase in bookings
Google Ads • Meta Ads • Local Search • Reservation Tracking • Call Tracking
Increase your bookings by 30% or your money back
Trusted by restaurants all over North America50+ rooms · independents & groups
Hero dish creative+300% reservations
Restaurant performance
Last 90 days
- Bookings
- 1,284+512%
- Phone calls
- 417+188%
- Tracked visits
- 2,930+143%
- Cost per reservation
- $6.42-61%
- Attributed revenue
- $176,540+498%
Example reporting view. Your numbers pull from Google Ads, Meta, your reservation system and call tracking — updated live, not once a month.
- +500%
- Increase in bookings
- 5,000+
- Reservations
- 10,000+
- Calls
- 1,000+
- Tracked visits
Outcomes over vanity metrics
Likes Don't Fill Tables.
A screenshot of engagement doesn't cover payroll. Pointblank builds campaigns around the things your business actually runs on: covers booked, phones ringing, people walking through the door and revenue you can trace back to a specific campaign. Everything else is a diagnostic, not a result.
Traditional restaurant agency
Pointblank
- Reach▸Reservations
- Clicks▸Calls
- Engagement▸Visits
- Monthly report▸Real attribution
- Impressions▸Cost per reservation
- Follower growth▸Booking revenue
Local Tourism + Hospitality Case Study
500% More Bookings.
Pointblank rebuilt search, social and local presence for a local restaurant, then built them a proper funnel so every reservation action, phone call and tracked visit rolled up to the campaign that produced it. Bookings grew while cost per reservation fell.
Calls
Tracked phone numbers tie every inbound call back to the campaign that caused it.
417
tracked calls
Visits
Direction requests and store-visit signals show demand that never books online.
2,930
tracked visits
Campaign detail
- Client
- Local restaurant group (name withheld)
- Campaign window
- 12 months, always-on
- Ad spend
- $8,240 / month
- Cost per reservation
- $6.42
- Attributed booking revenue
- $176,540
- ROAS
- 4.1x
- Channels
- Google Search, Maps, Meta, retargeting
Services we run for restaurants
Ads Like This Increased Reservations for a Thai Restaurant Chain by 300%.
The same campaigns doubled that chain's DoorDash and Uber Eats orders. We produce the creative, the copy and the campaigns ourselves — three connected services that capture the demand that already exists, create the demand that doesn't, and recover the bookings that slipped away.
Search Capture
We put you in front of people already searching for somewhere to eat tonight — with reservation, call and directions actions built straight into the ad.
Search ad we'd write for you
Hungry Tonight? Book a Table in 2 Taps
Open late · 4 min from Main St · Reserve now
Demand Creation
Nobody searches for a restaurant they don't know exists — so we create the craving ourselves. We produce the food, atmosphere and people creative, and push it hardest on the days your tables aren't full.
Meta ad we'd shoot and run for you
Friday Just Got a Lot More Interesting
Watch the pour · Tap to book your table
Booking Recovery
Most reservations are lost after someone checks the menu, not before. We follow those visitors back with the right offer until the booking is confirmed.
Retargeting ad we'd bring them back with
Still Thinking About It? Your Table's Still Open
Limited seats this weekend · Book before Friday
In the free audit we map which of these three your restaurant is missing — and what it is costing you.
Campaign creative we produced
The Ads That Did It. Filmed, Written and Run By Us.
Three of the assets behind a Thai restaurant chain's 300% reservation lift — a hero-dish feature aimed at cold local audiences, a behind-the-pass cut that pulled delivery orders, and a signature brisket cut that turns one dish into a reason to book. Same engine, pointed at your room.
Hero dish creative
The Feature
One dish, filmed like it matters. Shot vertical, captioned for sound-off feeds, and pushed at people who have never heard of the room.
Kitchen & takeout creative
Behind the Pass
The line, the wok, the to-go tray leaving the pass. The angle that moved delivery orders as well as bookings.
Signature dish creative
The Brisket
Slow-braised beef brisket, shot to make the scroll stop. The signature-dish cut we run to push one menu item into a reason to book.
Reservations
+300%
Thai restaurant chain, campaign period
DoorDash orders
2×
Doubled on the same creative
Uber Eats orders
2×
Doubled on the same creative
The system
How We Turn Hungry People Into Reservations.
Five stages, run as one loop. Nothing gets scaled until it is tracked, and nothing stays live if it doesn't produce bookings.
Get Found
- Google Search
- Google Maps
- SEO
- Local search
Create Demand
- Reels
- Video
Convert
- Website
- Landing page
- Reservation platform
- Phone calls
- Directions
Track
- Reservations
- Calls
- Visits
- Cost per acquisition
- Booking revenue
Optimize
- Keywords
- Audiences
- Creative
- Offers
- Locations
- Days / times
Illustrative estimate
What Are Empty Tables Costing You?
Move the sliders to see what a handful of extra reservations per week would be worth at your average party size and guest spend. These are illustrative estimates only — not a forecast, projection or guarantee of results.
2.5 people
$55
25
Estimated incremental revenue
Weekly$3,438
Monthly$14,884
Annualized$178,750
Illustrative estimate only. Calculated as party size × spend per guest × additional reservations. Actual results depend on your market, capacity, pricing, offer and operations.
Demand where you need it
You Probably Don't Need More Customers Every Night.
You Need More Customers When Your Tables Aren't Full.
We build campaigns against your actual occupancy — by daypart, by day of week, by season — instead of spraying budget across a week that's already booked out.
Monday–Thursday
Fill the four nights that decide your month.
Lunch
Capture the 11am–2pm radius around your door.
Happy Hour
Own the after-work window before somebody else does.
Weekend Brunch
High-margin covers, highly searched, easy to win.
Late Night
Reach people already out and deciding where next.
Private Dining
Higher-value inquiries from groups and corporates.
Events
Push ticketed nights, tastings and holidays on a timeline.
Tourism Seasons
Turn seasonal visitor demand into booked tables.
Search intent
Be There When Someone Asks Google: “Where Should We Eat?”
Search is the only channel where the customer tells you exactly what they want, where they want it and when. We buy those moments — the “near me”, “open tonight”, “book a table” searches — and route them straight into a reservation, a call or directions. No brand awareness detour.
best restaurants near me
- best restaurants near me
- italian restaurant [city]
- restaurants open tonight
- date night restaurant
- best brunch [city]
- private dining [city]
- restaurants near [attraction]
Illustrative search examples. Your real keyword set comes out of the audit.
Creative strategy
People Don't Buy Dinner From an Ad.
They Buy the Night They Imagine Having.
Instagram and Facebook are where the craving starts. We build against six distinct creative angles and test them continuously, so performance never depends on one lucky asset — then search and retargeting close what the creative opens.
Creative angle
Food
The dish people screenshot and send to a friend.
Creative angle
People
Real guests, real tables, real Friday night energy.
Creative angle
Place
Room, patio, bar, open kitchen — the space itself sells.
Creative angle
Moment
Anniversary, promotion, first date, last-minute plan.
Creative angle
Story
The chef, the room, the recipe that isn't interchangeable.
Creative angle
Offer
A reason to come this Tuesday instead of some Tuesday.
Attribution
Finally Know What Your Marketing Is Doing.
Most restaurant reporting stops at clicks and impressions. We instrument the customer actions instead — bookings, calls, direction requests, event inquiries — and tie each one back to the campaign that caused it.
- 1
Google / Facebook / Instagram
Paid demand sources
- 2
Ad click
Tagged with campaign, creative and keyword
- 3
Website / landing page
Session stitched to the click ID
- 4
Reservation · Call · Visit · Event inquiry
The action that matters
- 5
Campaign attribution
Action mapped back to the source
- 6
ROI
Cost per reservation and booking revenue
Reservation data
Your Reservation System Should Talk to Your Marketing.
Booking data is the scoreboard. During the audit we review which platform you use and what data can be shared — we don't claim any specific integration until it's confirmed for your setup.
Online bookingReservation confirmations
WaitlistWalk-in and queue data
Phone systemTracked call outcomes
Events inboxPrivate dining inquiries
Point of saleAverage spend per guest
Google profileBookings, calls, directions
Reporting
The Numbers We'd Rather Show You.
Ad spend
$8,240
Search + social, per month
Reservations
1,284
Confirmed booking actions
Phone calls
417
Tracked inbound calls
Tracked visits
2,930
Directions and visit signals
Cost per reservation
$6.42
Down from $31 at start
Est. booking revenue
$176,540
Party size × spend per guest
ROAS
4.1x
Revenue per ad dollar
Reporting cadence
Live
Always-on dashboard access
“Yes, we track impressions, clicks and engagement too. They're just not the reason you're advertising.”
Local search
Own More of the Local Search.
Paid gets you there today. Local search keeps you there. We work your Google Business Profile, map presence and on-site content so you show up more than once on the screen that decides where people eat.
01Google Maps
02Local pack
03Organic rankings
04“Near me” searches
05Menu searches
06Neighbourhood searches
07Tourism searches
Tourism & attractions
Turn Visitors Into Customers Before They Even Arrive.
Visitor decisions get made days before the trip and metres from the attraction. We target both moments.
Trip planning
Reach visitors while the itinerary is still open.
Hotels
Be the recommendation near where they're sleeping.
Attractions
Own the radius around the thing they came to see.
Events
Festivals, games and shows create predictable spikes.
Conventions
Group dining demand with dates you can plan against.
Seasonality
Spend up in season, hold back when it's dead.
Destination searches
“Where to eat in [city]” — before they land.
Free revenue audit
Find Out Where Your Restaurant Is Leaving Reservations on the Table.
A working review of your demand engine — not a sales deck. We look at what's running, what's tracked, what's leaking, and where the fastest booked covers are hiding.
- ✓Google Ads
- ✓Meta Ads
- ✓Google Business Profile
- ✓SEO / local search
- ✓Website & reservation funnel
- ✓Tracking & attribution
- ✓Creative
- ✓Competitors
Restaurant
Marketing
Bookings
Contact
No Hype. Just Hustle.
More Reservations. More Calls. More Customers.
And Proof of Where They Came From.
Let's find out how much more demand your restaurant could capture.